Client case study
We helped WANT Branding assess its current AI use and turn a wide range of possibilities into a focused roadmap for client acquisition, internal knowledge, and brand delivery.
- Client
- WANT Branding
- Industry
- Brand strategy & design
- Completed
- AI Diagnostic & PowerScore complete
- Current phase
- Implementation planning
The opportunity
Build on the AI work already happening.
WANT was already using AI for research and writing. The opportunity was to connect those individual practices: make useful knowledge easier to reuse, support new-business development, and explore how AI could strengthen brand delivery. We started by understanding the team's work and identifying where a more coordinated approach could help.
Completed work
What we delivered.
AI Diagnostic & PowerScore
Assessed current AI use across business activities, connected workflows, company knowledge, team practices, and quality review.
Prioritized recommendations
Delivered a strategic presentation and a tools-and-workflows report covering client acquisition, internal operations, and AI-ready brand deliverables.
A practical business guide
Provided a guide to working with AI context, reusable instructions, and workflows that the team can review and maintain.
Proposed next phase
Where we go next.
Proposed priorities for implementation.
A connected acquisition workflow
Bring prospect research, tailored outreach, and relationship tracking into a more consistent workflow, with WANT reviewing targets and messages before they are used.
Shared company knowledge
Organize approved past work, current project context, and company methods so the team and its AI tools can find relevant material and reuse it appropriately.
AI-ready brand delivery
Explore brand knowledge packages and interactive brand architecture that help clients understand and apply approved brand guidance in their own tools.